Social Media

  • After reading this post about viral media propaganda, I can see how this could be exciting to Batman fans around the world, but the extremes that the host of this went through is unbelievable, and terrifying. Though these movies are exciting and the comics timeless one must always remember that they are in fact fiction. The reality of this situation, though it shows no reports of violence or deaths in the creation of this cosplay, it has lead to other extremes that have. And this post lead me back to the horrible memory on July 20th when a man, James Homes walked into a Colorado theater and opened fire at the premier of  The Dark Knight Rises.
  • When The Dark Knight Rises officially debuted across 4,404 US cinemas in July, some industry experts predicted a record-breaking opening weekend.  The Warner’s production had already earned almost $30 million from midnight screenings in 3,700 venues, some $11 million more than The Dark Knight (The Guardian). But it was not all glorious.

“A lone gunman walked into a midnight showing of The Dark Knight Rises in Aurora, Colorado early Friday and opened fire, killing at least 12 people and wounding 59 others before police took him into custody in a parking lot behind the theater. The shooting — the deadliest ever at a U.S. exhib — prompted Warner Bros. to cancel its Paris premiere and forced theater chains around the world to add security measures as the Batman tentpole bows this weekend at more than 4,400 theaters in the U.S. and in 17 overseas markets.”  “Police say Holmes entered through the rear doors of the Cinemark-owned Century 16 theater wearing a bullet-proof vest, gas mask and riot helmet, tossed in two canisters of crowd-control gas and began firing at random. He was arrested without further incident in possession of a rifle, a shotgun and a handgun; another handgun was found in his white Hyundai, which was parked behind the theater.”

  • Though no one could have anticipated such a violent act, an official statement was released, “Warner Bros and the film-makers are deeply saddened to learn about this shocking incident,” the studio said a statement. “We extend our sincere sympathies to the families and loved ones of the victims at this tragic time.”
  • How far will people go to make fantasy a reality? and why? …
  • The Dark Knight Rises premiere cancelled after Colorado shooting,” The Guardian. 2012. http://gu.com/p/3972n

Viral Marketing Through Social Media Sites

by: Michelle Emory

In May 2007, a marketing campaign for the movie ‘The Dark Knight’ was set into action.  42 Entertainment, an American company specializing in creating and producing alternate reality games, set to work in creating one of the most intricate marketing campaigns to date.

This video provides a great summary of the campaign (way more enjoyable/exciting than reading my rendition, which I have mostly reduced/deleted due to it’s length).

Source: YouTube

A website was launched featuring the fictional political campaign of character Harvey Dent.  Fans could see trailers by earning them through emails.  A “vandalized version of the Harvey Dent site encouraged fans to send emails in order to slowly remove pixels, revealing the first official image of the Joker.  The campaign even went as far as to send fans on scavenger hunts to unlock teaser trailers, as well as images of the Joker.  The film’s website was…

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